About us
Savvy Lifestyle and its iconic sub‑brand Razzmatazz radiate a vibrant fusion of hippy chic, funky originality, and deep serenity — a combination unlike anything in the natural health world. Our products burst with colour, character, and bold personality, yet each one is rooted in the calming, restorative power of nature.
Our eccentric spirit is perfectly captured in one of our favourite mottos:
MAKE HEALTH – NOT WAR.
Every item we create is handmade with love, expertise, and a touch of Yorkshire magic on the great North Yorkshire Moors. Sustainability isn’t a marketing angle for us — it’s the foundation of everything we do. We consider the impact of every action on our precious planet and all who share it.
In a world where stress has become a lifestyle, we believe relaxation, PERFECT SLEEP, and moments of pampering are essential for human wellbeing. As ethical British manufacturers and global exporters, we take pride in offering naturally sensible — and sometimes delightfully funky — health products that deliver genuine value for money.
Our inspiration comes from many places, but above all from a profound respect for the botanical gifts of Mother Nature. We reject toxic herbicides and pesticides, champion chemical‑free living, and uphold the belief that perfect sleep is a basic human right.
This philosophy led to the creation of our legendary 100% Botanically Organic Buckwheat Pillow — a pillow so blissfully supportive that many customers report needing less sleep, freeing up more time for life, meditation, or simply being. Our Zafu cushions and Buddhist Zabuton mats complete this journey into mindful rest.
To set the perfect atmosphere, our customers enjoy one of 60 British‑made incense fragrances, over 40 pure therapist‑grade essential oils, and even our unique pure zinc health bands — a natural way to support the body’s zinc needs. One of our earliest breakthroughs came when Foresite, a charity supporting childless couples, discovered our products, sparking a surge in demand and affirming our belief that natural is the way forward.
Our range has since expanded to include botanical potpourri, funky handmade soaps, and a vast collection of aromatherapy blends crafted to support real‑world wellbeing challenges.
Savvy Lifestyle began as a one‑man band in 1976, when the distinctive Razzmatazz logo — still used today — first appeared on our labels. Over the decades, our journey has been shaped by curiosity, craftsmanship, and a refusal to accept the ordinary. A chance encounter with a strange pillow in a Tokyo hotel in 1996 sparked the innovation that would eventually transform our business. By 2007, pillows had become our biggest sellers, and the company evolved into Perfect Pillow Ltd.
The reviews that followed were nothing short of extraordinary:
“Your usual pillow is as much good as a paper bag in a storm.”
“You’d have to arrest me before I’d give mine up.”
“Better than Tempur!”
“The holy grail of pillows!”
Today, we remain a proud family business. We’ve produced exclusive lines for global giants like Disney and 20th Century Fox, and our biodegradable Buckwheat Pillow has even graced the beds of a 6‑star hotel in Dubai.
We stand firmly against exploitative labour practices and remain committed to British manufacturing. Our buyers travel the world in search of the highest‑grade natural materials, fully aware that true botanicals vary with climate, soil, harvest timing, and the skill of growers and distillers.
Savvy Lifestyle is, at its core, an environmental organisation — a pioneer in green innovation, sustainability, and ethical production. We create beautiful, functional products without exploiting animals, people, or the planet.
As more consumers awaken to the need for change, we’re proud to stand with the growing community of sensible, savvy individuals who care deeply about their own wellbeing and the wellbeing of all who share this precious Earth.